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AI didn't make design cheaper. It made taste more expensive.

by Sofia Tkachuk · Sep 2026

AI made generation free. It didn't lower the price of good design, it moved the price to judgment. Here's where the real cost went.

AI didn't make design cheaper. It made taste more expensive.

by Sofia TkachukCo-founder · Lead Designer & Creative Director

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Written by Daniel & Sofia.

Axion Labjust now

AI didn't make design cheaper. It made taste more expensive.

AI made generation free. It didn't lower the price of good design, it moved the price to judgment. Here's where the real cost went.

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