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Why every startup website looks exactly the same

by Sofia Tkachuk · Sep 2026

Open five AI startup sites in a row and they blur into one. Here's why every founder ends up with the same dark mode, same orb, same grid — and how to break it.

Why every startup website looks exactly the same

by Sofia TkachukCo-founder · Lead Designer & Creative Director

One or two pieces a month. Straight to your inbox.

Written by Daniel & Sofia.

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Why every startup website looks exactly the same

Open five AI startup sites in a row and they blur into one. Here's why every founder ends up with the same dark mode, same orb, same grid — and how to break it.

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