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Notes on motion, design & studio.

One or two pieces a month, no filler. Practical insights on brand design, interactive motion, and building digital products.

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AI didn't make design cheaper. It made taste more expensive.

AI made generation free. It didn't lower the price of good design, it moved the price to judgment. Here's where the real cost went.

Insight5 min readSep 2026

Sofia TkachukCo-founder · Lead Designer & Creative Director

Insight5 min readSep 2026

Why every startup website looks exactly the same

Sofia Tkachuk

Process5 min readSep 2026

What actually goes into the price we quote you.

Daniel Bilets

Build log5 min readSep 2026

We built a studio on crypto money. Then we walked away.

Daniel Bilets

Build log4 min readSep 2026

How a post in X turned into a real client.

Daniel Bilets

Build log6 min readSep 2026

How we explained an AI construction platform in 60 seconds.

Sofia & Daniel

One or two pieces a month. Straight to your inbox.

Written by Daniel & Sofia.

Axion Labjust now

AI didn't make design cheaper. It made taste more expensive.

AI made generation free. It didn't lower the price of good design, it moved the price to judgment. Here's where the real cost went.

Axion LabSep 2026

What actually goes into the price we quote you.

We never post a rate card. Here's exactly what happens between your first message and the number you actually pay, and why it isn't guesswork on either side.

Axion LabSep 2026

Why every startup website looks exactly the same

Open five AI startup sites in a row and they blur into one. Here's why every founder ends up with the same dark mode, same orb, same grid — and how to break it.

Notes on motion, design & studio.Notes on motion, design & studio.

AI didn't make design cheaper. It made taste more expensive.

Why every startup website looks exactly the same

What actually goes into the price we quote you.

We built a studio on crypto money. Then we walked away.

How a post in X turned into a real client.

How we explained an AI construction platform in 60 seconds.

One or two pieces a month. Straight to your inbox.One or two pieces a month. Straight to your inbox.

Notes on motion, design & studio.

One or two pieces a month. Straight to your inbox.